Herman School of Business
What Reality Are You Ignoring?
I won’t make you read to the end of this blog posting to tell you the reality you are ignoring the most…you are not doing enough marketing.
People do what they like to do first and put off the hard stuff that may be uncomfortable. People want to “go over things with their staff.” Managers want to “find out how the staff is doing.” Owners want to check on the bills they owe, or go over their inventory figures.
Why do owners want to do everything else first and finally succumb to the need for marketing? Why don’t owners start every day and end every day by doing some form of marketing for their business? Marketing is the absolute engine that drives customers through the door, or to your Internet site, or to the phone to call you and place an order with your business.
Marketing means to me anything that makes your customers more aware of your business, makes your products more appealing to be purchased, or positions your company in the eye of the Public through some PR effort. You could write an article about an unusual customer who has been with you for years…you could tell a story about a special employee…you could tell the world about a special you are running. DENNY’s decided to give away Grand Slam breakfasts…it hit the news when two million people came to eat for free. DENNY’s got Publicity that would have cost millions to buy…their free five million dollar breakfast increased paid business by ten million in the next thirty days (Double what they gave away) and they are going to do the free breakfast again…and they have asked the two million previous customers who ate for free…to come back and bring a friend!
Frito-Lay just announced they would add 20% more product in a bag to help customers get a little bit more for their dwindling money. Again…they made the news for free.
What is the reality you are ignoring that could market your business and get some good will and maybe some new customers?
- Posted: 27 April 2009
- Comments: 1
- Category: Business success
Looking at myself: The absence of ideas and imagination.
Herman Says; The silence is telling you something...either listen closer...or keep studying what is all around you...be ready when the idea reveals itself.Written by Oliver Pospisil on 3 July 2009