Herman School of Business
Never Stop Marketing...
Think about your last five work days. Go back over what you have actually done towards your business goals. Write down exactly what you did all day each of the last five days. Paying bills, chasing money, ordering inventory, making your product, cooking the food, completing the payroll, meeting with the accountant or the lawyer…these take up lots of time. And then there is the time to “do” what it is that your business does.
If you filled out your five days honestly and you now go back and circle every new marketing activity you will not have enough circles on the pages. Some of you won’t have any circles at all. Don’t tell me you don’t have enough time for new marketing. Every farmer knows if you want to harvest a crop you first have to plant some seeds.
Without marketing there will be no new crops. None.
I want to give speeches all over America. How will the people who hire speakers find me if I don’t market to them? Last night I stuffed fifty envelopes with a media kit of information and a copy of Hermanisms and will drop them off at the Post Office today meaning fifty more people who hire speakers will have a chance to know about me. But if the rate of being hired is one out of hundred then I better send out another fifty tomorrow. And what if the rate is five out of one hundred? The five might come from the next fifty I send and none from this fifty. It’s July 10th and I expected to send out five hundred packages this month. This is my first fifty and one-third of the month is gone. And next week I will be in California all week and won’t mail out any packages.
I know what I am doing between now and Monday when I leave…mailing out a boatload of packages.
To make your phone ring with new orders or to get new customers through the front door next month…you better market all the time. Take a week off of marketing and somewhere out there in the future is a week where there will be no new customers.
- Posted: 10 July 2008
- Comments: 0
- Category: Business success
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