Herman School of Business
Maximize Your Chances...
Last year when you got a new lead you may have taken it for granted. Maybe you called them timely or maybe you got to it whenever you felt like it. Today a lead is GOLD. Today when the phone rings with any possible business opportunity you must relish it, massage it, treat it with kid gloves…and make the most of it.
The lesson you should learn is that every lead is precious…and they always were. Now don’t you wonder how much business you lost when you didn’t appreciate leads this way. Today is the best learning opportunity for your successful future. Today you had better keep a clean desk, a sharp looking store, a car you can be proud to drive a client in, and your smarts all about you.
Since customers are fewer and farther in between you can prepare better and be at the top of your game. Learn something about your client before you make a pitch. Know something about their history, their place in business, their reason for being. Google them to see what’s on the Internet. Check out their website for what they tell the world.
Go see a customer or a client just to say hello. Don’t push for a sale…just stop by to say hello. Right off the bat, express your gratitude for their business in the past. And tell them if there is anything you can do during the coming months just let you know. Do not ask for an order. Do not try to squeeze out a sale. Just give some old fashioned customer appreciation to them.
Find a way to help your neighborhood. It can be a small cause…or a big cause. Listen to what is going on around your business. Here is a shocker of an idea for you…call your competitor and just say hello. You are not calling to accomplish anything except opening the door to communication. You might want a further call to buy him out, help him out, or have your competitor help you one day.
There will be room for you to grow if you realize that now during this slow period you must polish your apple, study the customer and position yourself with great service for those who do business with you.
- Posted: 6 February 2009
- Comments: 0
- Category: Running a business
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