Herman School of Business
Info Gatherers versus Doers
Info Gatherers versus Doers
Buy a book. Read a blog. Hey isn’t that what I have been preaching to you. Gather information so you can make a plan and have a greater chance for success. But today I want to you to see there is a great difference between Information Gatherers and Doers.
A radio host interviewing me last night asked how you can know who to trust when you start gathering information to help yourself learn enough to get started in a venture. One way is to determine what the intent of the person giving you the information is. For instance, does he want you to come to a free seminar where he will ask you to pay for a class you will take only to then find out you need to buy a set of tapes or software if you really want to get rich. Because for sure by the time you go down that road the person giving the information is getting rich. And you are further behind for sure.
Or, how about the networking seminar where you have to give up all your email lists to others, or do joint venture marketing to find buyers, who want free podcasts to attach to something else being sold. These pyramid methods of marketing is a form of bombarding as many people as possible to get sales and lists to send out endless email streams hoping for more sales for the seller. Isn’t there enough good information in the first product to let it stand on it’s own and not have to flood the buyer with freebies or it isn’t worth purchasing in the first place?
Look, I understand people want a bargain. But if your goal is really to learn something about a subject in the hopes of getting started, don’t overload yourself with information. Having to read too many books, watch too many DVD’s or listen to too many CD’s and tapes is like taking on another job. In fact some people become Information Gatherers as a way of procrastinating the actual part of being a DOER. You see folks I applaud people who want to learn, remember, I wrote two books to help them. But there is enough information in either book to do the same thing, told in different ways. One book gives the business lessons through true stories to enlighten you, the other lists my philosophies in short bursts, in case people prefer that method of reading.
DOERS know at some point they have to put the books down and act on their desire to buy something, start something, or change an aspect of their lives. DOERS can always supplement their actions with additional information, hence this blog is being written daily so that in two minutes you can be stimulated with a new thought. And there are other good ones out there as well. For free. Without giving you an excuse not to act, because in ten minutes a day you could read three or four of them.
Trust the information giver who is sincere. The one not trying to get you to buy something else every ten minutes. And please move on in life and stop being an Information Gatherer and become a DOER.
- Posted: 19 January 2008
- Comments: 0
- Category: Starting a business
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