Herman School of Business
How do you know if it's working?
You make a perfect plan…or so you think…but it is something you have never done before. You want great results…but you have no reference point to know what to expect.
Slowly the plan unfolds. You feel so good about this concept. You are sure riches will roll in as you get through week one and week two of your “great plan.” And you start to see a trickle of response. Good response, but not great response. Your confidence is starting to be challenged. Where are the great riches? Why isn’t that cash register ringing like crazy yet? Surely when you look at the weekly cost of your campaign against the sales volume, you are getting nervous.
When I started this blog, I promised to hold nothing back…to share with you my true feelings. If you think you are alone in doubting the plan forget it. Four weeks ago we launched a national radio campaign that costs big bucks to put on every week. And right now those are my big bucks, not other peoples’ big bucks. And we are getting a warm, steady response…but not setting sales records just yet. So…the money goes out in big chunks…and the sales are coming in little chunks. Gulp.
Fear not! Give your plan time to work. This one is a twelve week plan, not a four week plan. You can’t measure results so close to the beginning of a program, as the reason you commit to twelve weeks is for the repetition factor which hasn’t happened as much in only the first four weeks. Good things are starting to sprout, and surely you have to monitor the program and adjust some features of it if clear signals indicate a certain part is not working…but do not give up or stop believing until you allow the program a chance to work.
Keep the Faith!
- Posted: 21 December 2007
- Comments: 0
- Category: Business success
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