Herman School of Business
Commitment takes you out of your Comfort Zone
People moan and groan sometimes about wanting their life to be better. They want more power, or money, or freedom, or something that is going to make them happier. When you watch TV or read a magazine it all seems so easy to obtain.
There are so many messages that blast away at you showing rich entrepreneurs, good looking in-shape stars, houses to die for, cars you can only dream of, and it all implies that if you would just get off your fat ass and do almost anything different from what you are doing now, all of these things can be yours. One of my HERMANISMS is # 22…Knowing how hard it is to make money makes it easier to make money. The emphasis on that sentence is misread many times. I am not implying that it gets easier to make money when you know the secret to doing it. I am emphasizing that knowing how hard it is makes it easier to accept what you have to do to get the money!
We all live in our comfort zone. We find excuses not to do hard things, even when we know it is the right thing. “Pass me the butter (which I shouldn’t have) so I can lather this piece of white bread (which I shouldn’t have) and after I ignore what’s good there, can you bring me some pie for dessert.” Obviously there are times when my personal comfort zone defies the logic of what I know is right and wrong. Should I make another ten marketing packages today to get started on that bulk book sales effort I know would help, or wait, isn’t that new Netflix I ordered here? And folks, this is just the little stuff that pushes me out of my comfort zone.
The commitment to a large life change is one we make when we visualize the outcome we want. I can see my new slimmer, healthier body and it makes me smile. Not eating potato chips and drinking cokes is driving me mad. I can picture companies buying hundreds of copies of HERMANISMS to pass out to managers and salespeople to make them better at their jobs…but to do that I have to picture myself spending hundreds of hours and mucho bucks doing the marketing effort to ever realize that goal. In fact, doing those things is way out of my comfort zone. But, having owned and operated many business ventures over my lifetime has taught me the realities I try to teach you…there will never be hundreds of workers reading those copies of HERMANISMS unless I at least do what is necessary to at least give that a chance of happening. And here readers, is the clinker to the whole damn process. It’s a secret most of you ignore that I can’t. I know I can do everything humanly possible to put myself in a position to sell those bulk orders that the world desperately needs…and it still might not happen. Is the difference between me and you that I am willing to get out of my comfort zone and do the stuff anyway? Because when I quit trying to sell my books, at least I will be happy with my efforts, if not the results.
Is your commitment to your new idea because you picture the results? That’s OK…if you are willing to make the effort to leave your comfort zone and do what it takes to get there.
- Posted: 23 January 2008
- Comments: 1
- Category: Business success
Thank you.
Written by Oliver Pospisil on 23 January 2008